52 conseils pour entreprendre

venture

Vous êtes ou vous sentez l’âme d’un entrepreneur ?  Vous voulez persévérer dans votre être ? En 1h ou en 52 semaines et autant de conseils, Jacques Birol vous emmène au 17ème siècle et dans les coulisses du management contemporain. Jacques who ? Jacques Birol ex Président de publicis Etoile puis cofondateur de Keljob.com actualise l’exégèse des maximes de Baltasar Gracian.  Ce Philosophe et brillant prédicateur aragonais meurt à 57 ans en 1658 disgracié par les autorités espagnoles à une époque où la liberté de penser s’avère…impensable.

Leçon de choses : entreprendre relève d’abord, n’en déplaise à la majorité d’entre nous, confits de béatitude devant la supposée « inconscience » de ces  entrepreneurs « têtes brûlées », relève d’abord de la prudence. De la perpétuelle évaluation du risque, de l’acceptation de la perte supportable. L’entrepreneur raisonne plus en ces termes (affordable loss principle) qu’il ne rêve de grandeurs ultérieures. Voilà pour l’alpha. L’oméga, lui, se déflore à la 52ème semaine et surprendra ceux qui regardent l’entrepreneur comme un Conquistadore obnubilé par le profit.

Entre alpha et oméga, des pépites parmi lesquelles les deux auteurs (Jacques Birol et Baltasar Gracian) nous rappellent, à 350 ans d’intervalle, l’art d’aller à l’essentiel : « le fauconnier ne jette de manger au gibier que ce qui est nécessaire pour le prendre »    ou encore l’encouragement à l’imperfection délibérée car tout esprit humain accuse « ce qui est parfait du défaut d’être sans défaut ». J’en reste là pour vous frustrer, suivant par là un des conseils prodigués par les auteurs. Et vous laisser lire l’ouvrage à loisir, devenir les orpailleurs de vos rivières mentales alimentées par les ruisseaux de vos comportements : vous verrez comme vous êtes précieux par endroits !

Jacques BIROL : pour entreprendre et innover 52 conseils éternels. Editions DIATEINO (en librairie début mars 2011) 

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